Welcome to our Blog. This space is dedicated at keeping small business owners updated with the latest news on SEO. This is site is dedicated mostly to small/medium businesses as the SEO requirements differ significantly from the packages normally on the market for large businesses, nevertheless there is disanvdantage or “scale down” from a different outlook, it’s simply different, with inherent strenghts and weaknesses.
With the possibilities of online enterprise, the benefits for small businesses are too many to list in a short post, but the very profiles of these businesses set them apart from day one, the possibilities really are endless to scale up sales and operations in general.
An issue with SEO services available for small businesses is the “one does all” approach of the many service providers out there, often business owner are trapped with scalled down versions of services offered to larger business operations, slightly adapted for a specific niche market, often in pair with the smaller service fee. This raises a few problems such as:
-Non-Affordable SEO Packages that show little or no results(very much the case where you dont get what you pay for, although allegedly cheaper).
-Limited Actionable Insights(this can have an holistic outlook, where doing such and such can harm your rankings, and you are often left with no actionable tips of whatsoever).
-Budget Spiraling Out-Of-Control(you end upd signing up for software packages tha end up amounting to significant costs just to monitor your growth).
It should be kept in mind that an SEO Site Audit should be concise and offer actionable insights that are at the very least practical, and at most containing reasonable growth forecasts. One-Off or automated Site Audits also carry some issues such as:
-Consistency(business owners often find themselves trapped between contradicting insights while hiring different consultants)
-Rigor(quite often bypassing the application of some insights leads to the following points being invalidated and producing no results)
-Errors in the interpretation of errors(automated services all have their limitations, and a consultant’s job entails interpreting these and also understand what points are simply misdiagnosed, server performance metrics are a good example)
Our Blog will focus on guiding small/medium business owners to effectivelly using the digital arena to their advantage, and have a genuine chance of stepping their business operations to face the challenges of optimizing their digital marketing operations in an ever evolving competitor landscape.